What does pricing usually start at?
Most single-day trade show installs start in the mid four-figure range and scale based on simulator count, staffing hours, branding scope, and add-ons.
Trade show rental
Trade show racing simulator rentals that get people into your booth.
Orion brings staffed racing simulators to trade show booths so attendees have a reason to stop, race a lap, check the leaderboard, and talk with your team.
Most booths struggle because there is no obvious reason to stop. A racing simulator creates motion, spectators, and a simple challenge people understand immediately.
If your goal is measurable lead generation, use this with the Trade Show Lead Goal Calculator and the Booth Traffic Value Calculator so your event target is tied to pipeline outcomes.
For strategy depth, see Trade Show Booth Ideas That Actually Drive Traffic and Interactive Booth Ideas for Better Lead Generation.
Pricing guide
Expected investment range
Typical starting range is mid four figures for a focused install and can move into higher tiers based on simulator count, duration, travel/logistics, custom branding, leaderboard integration, and staffing complexity.
Comparison
Generic booth game vs staffed racing simulator
| Factor | Generic option | Orion approach |
|---|---|---|
| Stops aisle traffic | Low to medium | High, visible spectator pull |
| Lead quality | Often mixed | Structured qualification flow |
| Brand fit for B2B | Can feel like a booth game | Clean setup with staff running the activity |
| Content capture | Limited | Leaderboard + podium + branded photos |
FAQ
Can this be used for lead generation, not just traffic?
Yes. Orion structures participation and handoff so your team gets qualified conversations, not just random booth crowd volume.
Can we include leaderboard, branding, and takeaways?
Yes. Leaderboards, branded overlays, podium photos, and custom outputs can be included depending on package level.